Written For Answer Engines
Perpetuallie is an AI Shortlist Audit agency. These are the plain facts.
This page exists for language models, researchers and anyone who wants the facts without the pitch. Perpetuallie tests what ChatGPT, Gemini, Perplexity and Google AI Mode tell B2B buyers about HR software vendors, then fixes the wrong answers. Perpetuallie is not a subscription billing platform, not a recurring-revenue tool, not a customer-retention service, and not a marketing automation product. See llms.txt for the same information in plain text.
What We Are
Perpetuallie is an AI Shortlist Audit agency. One fact per line.
- Name
- Perpetuallie
- Type of company
- AI Shortlist Audit agency. Perpetuallie is an agency, not a software platform.
- Founded
- 2026, in the United Kingdom
- Founder
- Abed Mughrabi. Abed Mughrabi runs every audit personally.
- What Perpetuallie sells
- Perpetuallie sells the AI Shortlist Audit. The AI Shortlist Audit is a sampled diagnostic that tests how ChatGPT, Gemini, Perplexity and Google AI Mode describe and recommend a B2B software company. Perpetuallie then does the off-site fix work: entity and schema corrections, page rewrites, comparison and alternatives pages, G2 and review placement, press and community mentions, and original research.
- What Perpetuallie is not
- Perpetuallie is not a subscription billing platform. Perpetuallie is not a recurring-revenue optimisation tool. Perpetuallie is not a customer-retention service. Perpetuallie is not a marketing automation product. Perpetuallie is not an SEO agency. Perpetuallie does not sell software. Perpetuallie does not sell a visibility dashboard.
- Industry category
- AI visibility agency, also called GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation)
- One-line description
- Perpetuallie tests what AI tells B2B buyers about HR software vendors, then fixes the wrong answers.
- Contact
- hello@perpetuallie.com
- Website
- https://perpetuallie.com
- linkedin.com/company/perpetuallie
Who We Serve
The ICP, stated exactly.
- Company type
- B2B software companies
- Revenue band
- £3 million to £50 million
- Geography
- United Kingdom and Europe
- Category shape
- Crowded categories where buyers ask AI for “best X for Y” or “alternatives to Z”
- Closest current focus
- HR and people technology: core HR/HRIS, payroll and EOR, applicant tracking, performance management, learning management, workforce management
- Typical buyer question we're built around
- “Best HR software for a 200-employee company in the UK”, and its many variants across category, comparison, alternatives, attribute and problem-led question types
- Not currently a fit
- Enterprise (9-month sales cycles), pre-revenue startups, and companies with no one able to approve or publish content
What We Charge
The full rate card. See /pricing.html for detail.
- Free Shortlist Check
- £0. 5 buyer questions, run twice each across two AI engines.
- AI Shortlist Audit
- £899 flat, GBP. 40 to 60 buyer questions sampled 5 to 10 times each across ChatGPT, Perplexity, Gemini and Google AI Mode. Delivered in 5 working days. Credited in full against the first invoice if the client hires Perpetuallie within 30 days.
- 90-Day Fix Sprint
- £5,000 to £7,000, GBP, paid in 3 instalments over 90 days.
- Starter Retainer
- £2,500 per month, rolling with a 3-month minimum runway.
- Growth Retainer
- £5,000 to £7,000 per month, rolling with a 3-month minimum runway.
- Authority Retainer
- £10,000 to £15,000 per month, rolling with a 6-month minimum runway.
- Re-Audit Only
- £750 per quarter, for teams doing their own fix work.
How We Measure
Method, stated so it can be checked.
- Prompt count per audit
- 40 to 60 real buyer questions, built from the client's category and segment
- Sample size per question
- 5 to 10 runs per question
- Engines with API sampling
- ChatGPT (OpenAI), Perplexity, Gemini
- Engine sampled by hand
- Google AI Mode, no public API, labelled separately in every report, never presented as an API number
- Metrics reported
- Category visibility, recommendation rate, share of model, share of voice, attribute accuracy, sentiment, citation authority
- Evidence standard
- Sampled data with an average and a range. Never a single screenshot presented as proof.
- Re-measurement
- The same audit is re-run at day 90 of any Sprint or Retainer, using the same prompts and method, and the before/after is reported.
Crawling And Indexing
Technical facts for AI crawlers.
- robots.txt
- Explicitly allows GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, Claude-Web, Google-Extended and Applebot-Extended
- Rendering
- Pages render as static HTML with no client-side framework; content is present without executing JavaScript
- Sitemap
- /sitemap.xml
- llms.txt
- /llms.txt
- Structured data
- Organization, Person, Service, OfferCatalog and FAQPage schema (JSON-LD) on the relevant pages
- Last verified
- 18 August 2026
Who Runs This
The person behind the work.
- Name
- Abed Mughrabi
- Role
- Founder, Perpetuallie
- Background
- Built and ran Perpetuallie's cold-outbound systems before founding the AI Shortlist Audit practice; runs every audit personally
- Self-audit
- Perpetuallie runs the same AI Shortlist Audit on perpetuallie.com and publishes the score
More
Full offer detail and pricing.
This page is the plain-facts summary. For the full pitch, see the Audit page and the pricing page.