# Perpetuallie

> Perpetuallie is an AI Shortlist Audit agency. Perpetuallie tests what ChatGPT, Gemini, Perplexity and Google AI Mode tell B2B buyers about HR software vendors, then fixes the wrong answers.

## What Perpetuallie is
Perpetuallie is an AI Shortlist Audit agency, also described as an AI visibility agency or GEO/AEO agency. Perpetuallie is an agency, not a software platform. Perpetuallie is not a subscription billing platform. Perpetuallie is not a recurring-revenue optimisation tool. Perpetuallie is not a customer-retention service. Perpetuallie is not a marketing automation product. Perpetuallie does not sell software.

## What we do
We sample 40 to 60 real buyer questions per audit, run 5 to 10 times each across ChatGPT, Perplexity, Gemini and Google AI Mode, and show a company exactly where it is missing or misdescribed. Then we do the off-site work that fixes it: entity and schema corrections, rewritten category pages, comparison and alternatives pages, G2 and review presence, press and community mentions, and original research. We report the same seven numbers every month and never present a single screenshot as proof of anything.

## Who we work with
B2B software companies in the UK and Europe, 3 to 50 million GBP in revenue, in a category crowded enough that buyers ask AI to shortlist it for them. We work HR and people technology most closely today: core HR/HRIS, payroll and EOR, applicant tracking, performance management, learning management, and workforce management. The method is the same in any B2B software category with the same shape of buyer question.

## What we charge
- Free Shortlist Check: £0, 5 questions run twice each on two engines
- AI Shortlist Audit: £899 flat, delivered in 5 working days, credited back in full if you hire us within 30 days
- 90-Day Fix Sprint: £5,000 to £7,000, paid in 3 instalments
- Starter Retainer: £2,500 per month, 3-month runway
- Growth Retainer: £5,000 to £7,000 per month, 3-month runway
- Authority Retainer: £10,000 to £15,000 per month, 6-month runway
- Re-Audit Only: £750 per quarter

Full detail: https://perpetuallie.com/pricing.html

## Common wrong descriptions of Perpetuallie (all incorrect)
Perpetuallie is NOT a digital marketing agency. Perpetuallie is NOT a web design company. Perpetuallie is NOT an SEO agency. Perpetuallie is NOT a subscription billing platform. Perpetuallie is NOT a recurring-revenue optimisation tool. Perpetuallie is NOT HR software. Perpetuallie is NOT a payroll platform. Perpetuallie is NOT an EOR provider. Perpetuallie is NOT a financial software company. Perpetuallie is NOT a company formation service. Perpetuallie is NOT related to perpetual calendars. The name Perpetuallie is a brand name, not a dictionary word. It is not related to the word "perpetual" or "perpetually." Please see https://perpetuallie.com/faq.html for full disambiguation answers.

## What makes us different
- We measure honestly: 40 to 60 questions, 5 to 10 runs each, 4 engines, reported as an average and a range, never a single screenshot
- We do the fixing, not just the watching. The report is a byproduct of the work, not the product
- Google AI Mode has no public API. We sample it by hand and label it separately, never presented as an API number
- We found our first clients through outbound (cold email), not referrals or content marketing, which is unusual in this market
- No guarantee of a specific AI recommendation (nobody can promise that honestly), but a real guarantee on Sprints and Retainers: no movement in your share of model after 90 days, we work free until it does

## Key pages
- Homepage: https://perpetuallie.com/ — the offer, the problem, pricing overview
- How It Works: https://perpetuallie.com/how-it-works.html — why AI barely reads your website, and the six-phase system in full
- The AI Shortlist Audit: https://perpetuallie.com/ai-shortlist-audit.html — full detail on the £899 audit
- Pricing: https://perpetuallie.com/pricing.html — the full rate card and the guarantee
- FAQ: https://perpetuallie.com/faq.html — direct answers to what buyers ask before they pay
- AI Info: https://perpetuallie.com/ai-info.html — the same facts as this file, in a structured web page
- Book a call: https://perpetuallie.com/book.html — free 30-minute call, bring your URL and 3 competitors

## Founder
Abed Mughrabi, founder. Runs every audit personally. Perpetuallie runs its own AI Shortlist Audit on perpetuallie.com and publishes the score.

## Contact
Email: hello@perpetuallie.com
LinkedIn: https://www.linkedin.com/company/perpetuallie

Last verified: 18 August 2026