How many named competitors do you fight?
Under 5 usually means Starter. 5 to 15 means Growth. Over 15, or a multi-country category, means Authority.
Pricing
The numbers, on the page.
AI reads pricing pages. So do buyers. No form to fill out to find out what this costs, and no discount on the audit either, because discounting a £899 product signals panic.
The Rate Card
Seven products. No hidden tier.
This is the whole list. What changes the number for your company is set out below the table, not hidden behind a form.
| Product | Price | Length |
|---|---|---|
| Free Shortlist Check 5 questions, run twice each, two engines | £0 | In your first email |
| AI Shortlist Audit 40–60 questions, 4 engines, full scorecard | £899 flat | 5 working days |
| 90-Day Fix Sprint Entity fixes, page rewrites, comparison pages, review push | £5,000–£7,000 | 90 days, 3 payments |
| Starter Retainer Single engine focus, content and entity work | £2,500 / mo | Rolling, 3-month runway |
| Growth Retainer Adds press, reviews, YouTube, all engines | £5,000–£7,000 / mo | Rolling, 3-month runway |
| Authority Retainer Adds original research and a founder authority program | £10,000–£15,000 / mo | Rolling, 6-month runway |
| Re-Audit Only Same method, run again, for teams doing their own fix work | £750 / quarter | Quarterly |
All prices in GBP, excluding VAT where applicable. The Audit fee is credited in full against your first invoice if you hire us for the Sprint or a Retainer within 30 days.
How Your Number Gets Set
Three questions decide the retainer tier. Not a guess.
Can your team publish what we write?
Yes, and Starter is enough, because you carry the shipping. No, and it moves to Growth or higher, because we carry production instead.
How big is the gap on G2 against your top rival?
A large review gap means a lot of off-site work is needed, which pushes the number toward Growth.
Against The Market
Named agencies in this space start well above where we start.
Entry-level GEO programs in this market run £1,000 to £2,500 a month before you have a single finding. Specialists run £3,500 to £15,000. One-off audits and roadmaps elsewhere run £5,000 to £15,000. We are not cheaper because we are worse. We are cheaper because we are one person with a script instead of thirty people with an office, and because outbound (not referrals) is how we find our first clients in a category.
The Guarantee
We won't promise a recommendation. We will promise this.
Models are not deterministic. Nobody can guarantee ChatGPT names you tomorrow, and anyone who does is lying or about to spam a review platform on your behalf. Here is what we commit to instead, on every Sprint and every Retainer:
If your share of model has not improved 90 days after work begins, we work the next month at no charge until it does, or you walk. We report the same seven numbers, the same way, on the same date every month. We will never show you a single screenshot as proof of anything.
Questions
What buyers ask about the numbers specifically.
Why isn't the Audit discounted for larger orders?
Discounting a £899 product signals panic, so we don't. What we do instead is credit the full fee back off your first invoice if you hire us for the Sprint or a Retainer within 30 days.
Do retainer prices go up over time?
Yes, but not for existing clients mid-engagement. As we publish more before-and-after case studies in a category, new client pricing rises. Clients who sign early keep the rate they signed at for the length of their engagement.
What's the difference between the Sprint and a Retainer?
The Sprint is a fixed 90-day project with a defined scope: entity fixes, page rewrites, comparison pages, a review push, and one research piece. A Retainer is ongoing monthly work at a chosen tier, usually taken up after the Sprint, or instead of it if you already have people who can ship content.
Is there a contract?
Retainers ask for a runway, 3 months for Starter and Growth, 6 for Authority, not a lock-in contract. The reason is practical: content and mentions take 60 to 90 days to show up in model answers, so a shorter runway can't actually be evaluated fairly.
What currency do you bill in?
GBP. We can invoice in EUR or USD on request for clients outside the UK, converted at the rate on the invoice date.
Start Here
Most people start with the Audit.
£899 flat, credited back if you hire us within 30 days. 5 working days to a finished report.